Time Magazine is an American weekly news magazine which has become the world’s largest circulated weekly news magazine, amassing a readership of 25 million people. Time Magazine was established in 1923 by Briton Hadden and Henry Luce, becoming the first weekly news magazine in the United States. Its aim was to convey the news from the perspective of the people, which explained the reason for the single person cover, which it has become known for. The first issue was published on March 3, 1923 and following Hadden’s death in 1929, Luce managed Time Magazine singlehandedly. During the early years of the magazine, an innovative approach to marketing led to its readership increasing dramatically. From 1931 a weekly radio programme, ‘The March of Time’, was broadcast featuring a dramatisation of the week’s news for listeners. This brought the magazine significant publicity. The writing style in Time Magazine was initially very distinctive, regularly using inverted sentences. It also became known for its red border and its annual person of the year, which is awarded to the individual or group who has had the biggest impact on the news during the course of that year.